“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”
— Eric Ries, The Lean Startup, p. 9
Tap and hold the quote on mobile to copy with citation.
Insight
Startups are experiments under uncertainty, not just smaller versions of established companies.
Try this
Frame your next launch as a single hypothesis to test, not a product to ship. What would invalidate it?
As an Amazon Associate we may earn a small commission if you buy through this link.